Understanding Rotation Algorithms
Choosing the right lead distribution method ensures your sales representatives receive equal opportunity and inquiries are handled quickly.
1. Round-Robin (Sequential Rotation)
Round-Robin directs incoming leads in strict sequential order: Lead 1 goes to Agent A, Lead 2 goes to Agent B, Lead 3 goes to Agent C, and Lead 4 returns to Agent A. This guarantees equal numerical distribution across your team.
2. Random Distribution
Random mode selects an active agent at random using a stochastic distribution algorithm. Over high volumes of hundreds or thousands of clicks, leads distribute evenly across all participating numbers.
3. Weighted Rotation
For teams with senior and junior closers, weighted routing allows assigning higher percentages (e.g. 60% to Top Closer, 40% to Junior Closer).
Learn more about implementing smart rotation for your business on our E-commerce Solutions page.
